Description
The project aims at responding to the trade related development priorities of Nepal as identified in the NTIS as well as to build sustainable local capacities and leverage additional resources from development partners pursuant to this goal. The project’s purpose is to contribute to economic and social development through export growth and market diversification of Chyangra Pashmina (CP) products, manufactured by pashmina exporters in Nepal. The pashmina sector is a priority sector for export development identified by the Government. In order to achieve the above, the project will strengthen the competitiveness of the Chyangra Pashmina (CP) sector through interventions along its value-chain and through strengthening the institutional capacity at sector level. Capacity will be built at the Nepal Pashmina Industry Association by developing a practical medium-term plan, developing its service potential towards the industry, undertaking supply chain analysis for fibre in goat farming areas as well as creating institutional capabilities to develop and elaborate project documents and business plans to tap into existing donor support, especially at farmer level. The international competitiveness of processed CP products will be strengthened by developing product development and design development capacities at institutional and enterprise level and subsequently assisting enterprises to expand existing markets and/or concur new ones. Moreover, support will be provided to create awareness of the CP trademark that was already registered in more than 40 countries. The trademark will be promoted in priority markets and domestic market surveillance established. The project further aims to achieve long-term sustainable impact by strengthening national capacities and Enhanced Integrated Framework (EIF) ownership throughout the implementation phase.