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Deployment of the export marketing and branding practice
ECS will be rolling out its portfolio of expert services a marketing and sale advisory practice. This new competency area encompasses all activities related to the marketing mix of an organization which are not presently existent at the ITC, namely marketing strategy, marketing communication (with strong emphasis on branding), distribution and channel management, sales and merchandizing. Marketing roll-out includes an expert practice field dealing with digital delivery, including online products and services. The new ITC competency practice will be fully integrated into and strictly complementary to the other ECS portfolio activities in order to be able to offer a seamless suite of enterprise level competitiveness services and products.
Notes/Key results
The intended Beneficiary Countries are listed below.
Trade Information
Project Number INT/U1/36A
Trade Category Market Analysis and Development
Dates 16/06/2010 - 31/01/2011
Reporting Agency International Trade Centre (ITC)
Implementing Agencies / Countries International Trade Centre (ITC)
Developing countries
Multiple Agencies/Bodies
Cooperating Agencies
Host Country Developing countries
Invited Countries
E-mail contact / Web Address
itcreg@intracen.org / http://www.intracen.org


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