Description
Objective of needs assessment/project formulation: Enhanced awareness of tourist market requirements and possible backward linkages to craft and agriculture sectors. Workplan formulated within the UN joint Programme for the Development of Al Ghab region and endorsed by Government and stakeholders for the development of selected products and services that can be integrated into the tourism value chain. The envisaged outcome of the project to be designed: Improvement of the livelihoods of the Al Ghab population through active entrepreneurial participation in tourism value chains leading to income increase, job creation, foreign exchange earnings, encouraging investment, potential for economic growt, test products with foreigners before exporting and win-win solution by integrating vulnerable communities living around tourism sites.