Description
Women play a key role in Pacific economies. They however operate largely in the fragmented informal sector where the lack of organisation, management, quality orientation, and access to markets jeopardize their capacity to grow and develop their businesses, in turn undermining the region’s potential to use trade as a driver of growth, employment and poverty reduction. The purpose of the project is to provide businesswomen with the capacity to capitalise on potential opportunities to participate in formal markets, and as a result increase the economic benefits businesswomen in the Pacific region derive from their participation in trade. This is expected to contribute to improved livelihoods and poverty reduction for Pacific women and their communities.