Description
The overall objective of the project is to improve the export performance of the avocado sector in Kenya by creating greater exporter competitiveness, thereby enabling low income farmers and SMEs to benefit from increased exports. The project builds upon ITC’s NTF II Project (Phase II, 2009-2013) and seeks to update and implement the recommendations provided in the Avocado Commodity Business Plan (CBP) which was completed in 2013. These recommendations include targeting specific needs of avocado farmers and exporters to guarantee quality and sustainability, putting greater focus on TSI development and scaling up activities in order to expand project impact. The project will contribute to poverty reduction by stimulating employment creation and income generation.